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Thursday, November 21, 2024

Gwinnett Stripers join Diamond Baseball Holdings

Braves stripers

Gwinnett Stripers Orlando Arcia (left) and Dylan Lee became members of the Atlanta Braves.. | mlb.com

Gwinnett Stripers Orlando Arcia (left) and Dylan Lee became members of the Atlanta Braves.. | mlb.com

The Gwinnett Stripers have become part of Diamond Baseball Holdings (DBH), an organization that says it is dedicated to supporting, promoting and enhancing baseball through professional management, best practices, innovation and investment.

“The Gwinnett Stripers are excited to join Diamond Baseball Holdings, and proud to continue as the Triple-A affiliate of the Atlanta Braves,” said Stripers Vice President and General Manager Erin McCormick. “Under the leadership of DBH, we will further our commitment to the creativity and innovation that make Coolray Field one of the best fan experiences in minor league baseball.”

After PDL approval is done and the transaction is closed, McCormick will continue to lead the Stripers. Stripers are an MLB affiliate of the Atlanta Braves. 

Diamond Baseball Holdings (DBH) is a subsidiary of Endeavor, a global sports and entertainment company. DBH will support the Stripers with content strategy, merchandise, food and beverage, naming rights, partnerships, ticket sales, and also collectibles/authentics/NFTs and media rights.

“Diamond Baseball Holdings will be global in our ambitions and hyper-local in our approach. Creating incredible fan experiences will remain our number one priority,” said Pat Battle and Peter Freund, Diamond Baseball Holdings’ leadership. “Additionally, we look forward to providing opportunities for growth to the employees of PDL Clubs whose passion and ingenuity have built the sport through the decades.” 

Battle is executive chairman of DBH and currently chairman of the board of Learfield. He serves as an adviser to Endeavor. Freund is CEO of DBH and was a longtime minor league baseball owner and operator. 

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