North Gwinnett News

Joy Mitchell, CEO and owner of Office Creations, and Charbel Aoun, founding executive director of the Georgia First Generation Foundation, shared their entrepreneurial journeys on the "Voice of Business" podcast. Hosted by Deirdra Cox, executive director of the Gwinnett Chamber Foundation, the episode explored various aspects of business development.

Both Mitchell and Aoun discussed the challenges faced when starting a business. They emphasized the importance of understanding the differences between sponsorship and mentorship. The conversation also highlighted how for-profit and non-profit organizations can collaborate effectively to create meaningful impacts.

The discussion included strategies for overcoming barriers in business, particularly for women entrepreneurs. Both guests shared insights into maintaining motivation while pursuing their visions. A significant part of their dialogue revolved around setting ambitious goals, referred to as BHAGs (Big Hairy Audacious Goals).

Listeners were offered advice on business growth and partnerships. The episode concluded with thoughts on future opportunities for collaboration between for-profit and non-profit sectors in 2025.

The podcast is presented by Gwinnett Magazine in partnership with Business RadioX and hosted by Nick Masino, president and CEO. It aims to provide valuable insights into leadership and economic development.