North Gwinnett News

Water is a crucial resource, and Melissa Meeker, CEO of The Water Tower in Buford, has focused her career on its sustainability. The Water Tower is a global water innovation center that fosters collaboration between public and private organizations to enhance water quality, safety, efficiency, and resilience. "Water utilities are critical to life and economic development — from product manufacturing and the water-energy nexus to delivery in local communities," Meeker states.

The facility is located on a 200-acre campus between the F. Wayne Hill Water Resources Center and the Gwinnett Environmental & Heritage Center. It provides an environment for research with state-of-the-art laboratories and live water feeds from a nearby wastewater treatment center. "Companies can hook up to one of our different water quality feeds and test new technologies, train teams or demonstrate new devices to potential customers," Meeker explains.

Since its opening two years ago, The Water Tower has attracted thousands of visitors from across the U.S. and other countries. It hosts research teams from institutions like Georgia Tech and the University of Alabama.

The water industry faces workforce challenges as nearly half of its employees approach retirement age. Many are unaware they can start careers in this sector with salaries starting at $50,000 or more with just a high school diploma or GED. "The job need is there in every one of our communities, and our organization provides training to fill those roles," says Meeker. The Water Tower also offers free gear and job placement assistance.

Meeker aims to increase diversity within the industry by engaging underrepresented groups. "We believe water utility careers provide an amazing opportunity for previously underserved segments of our communities," she says.

Technological advancements are changing water management practices. Previously, field testing required sample collection and days-long waits for lab results before issuing advisories. Now, The Water Tower researches alternatives like hand-held microscopes that allow quick analysis in about 10 minutes.

Artificial intelligence also plays a role in maintenance programs by providing predictive analytics that help utilities detect issues before they become costly problems. "AI-driven predictive analytics help utilities be more proactive in maintenance programs," Meeker notes.

Meeker's experience includes leadership roles in Florida's water industry and overseeing South Florida's water resources management as appointed by the state's governor. She has testified before Congress on significant water issues.

Since moving from Washington D.C., Meeker has utilized connections through the Gwinnett Chamber to integrate into the community effectively. "The Gwinnett Chamber has been a fantastic way to meet my peers, network and stay informed about what’s happening in Gwinnett County and beyond," she comments.

Meeker views Gwinnett as ideal for business growth due to favorable tax policies and expansion opportunities provided by top-tier universities supplying talent for industries like water sciences.

She invites leaders to consider The Water Tower as a resource offering meeting spaces for events alongside undeveloped space for businesses aiming to establish themselves locally.

After decades dedicated to preserving water resources, Meeker emphasizes their importance: “It’s easy to take water for granted because so much of the infrastructure is out of sight... But we all have to do our part.”